The Why and Goal Setting

So why are you in a cut flower business? 

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. 

This episode explores the why and discusses language in messaging. The why being so much more valuable than the what and the how.

Roz Chandler talks about her two favourite business speakers of all time and why their lessons are relevant and important to cut flower farmers. Roz has been a fan of Simon Sinek for many years. He is an inspirational speaker and author and talks amongst other things about the why. For flower farmers, this is even more important. Of course, you grow flowers and you grow them sustainably but WHY? What fires up your belly and makes you get up and work in your fields?  Your customers buy cut flowers from you because of the why.

You will learn:

  • A technique that will help you determine your why 
  • David Hyner’s pyramid method and how it can help you set your goals 

“We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are, and end the day fulfilled by the work they do.” Simon Sinek

Roz also introduces another of her favourites – David Hyner, MD of Stretch Development. David draws from many years of research on goal setting and why the traditional way of SMART goal setting produces average results. Do you want more than average for your cut flower business? 

“Lions do not lose sleep over the opinions of sheep” – David Hyner

Resources and links mentioned in this episode: 

David Hyner  

Simon Sinek 

Ted Talk 

Connect with Roz Chandler: 


Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

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