70: Blossoming Ventures: Navigating the Joys and Challenges of Flower Farming

Welcome to the Cutflower Podcast!

In this episode, join me, Roz Chandler, as I delve into the fascinating world of flower farming with my guests Roz from The Wild Zinnia and Miranda Michaelis. Together, we explore the highs and lows, the practicalities, and the passion behind this blooming industry.


Roz and Miranda candidly discuss the intricacies of flower farming, starting from the essential considerations of time management and financial planning. They emphasise the importance of setting clear goals and working backwards to achieve them, while also acknowledging the unpredictable nature of revenue in this field.

The conversation highlights the diverse skill set required for success in flower farming, including marketing, technology management, accounting, and customer service. Both guests share their personal challenges and triumphs, from dealing with pests and biodiversity issues to finding joy in seeing their creations bring happiness to others.

Key Takeaways

  1. Time Management: Determine how much time you can commit to flower farming and align your goals accordingly.
  2. Financial Planning: Set clear financial goals and work backwards to create a sustainable business model.
  3. Diverse Skill Set: Flower farming requires proficiency in marketing, technology, accounting, and customer service, in addition to horticultural knowledge.
  4. Embrace Collaboration: Seek support and mentorship from experienced individuals to navigate challenges and accelerate growth.
  5. Passion and Purpose: Find fulfillment in the creative process and the joy of bringing beauty to others' lives.

Join us as we uncover the secrets to flourishing in the world of flower farming!

Don't forget to connect with Roz from The Wild Zinnia and on Instagram @wildzinniabristol and Miranda Michaelis from Pied Beauty Flowers  and on Instagram @piedbeautyflowrs for more insights and inspiration. 

Thanks for tuning in to the Cutflower Podcast!

New Catalogue Out Now, Oct 23,
https://plantsofdistinction.co.uk use the code CUTFLOWER30 for 30% off your order.

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